zee | theatreplex
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zee | theatreplex *
Feel The Other Side with Prive HD
TheatrePlex is a TV campaign designed for the lot that misses theatre - the cinephile, the distinguished gentleman (or gentlewoman). A space where TV and theatre meet.
It’s hosted by Zee’s &Privé HD channel, which defines itself as a destination for the finest English movies in the Indian broadcast space. &Privé HD has curated a list of 350 celebrated titles and 40 award winning premieres including movies like Moonlight, Jackie, Arrival, Lion and Pele.
My role here was to design the look and feel of the TheatrePlex campaign, building something new on the foundations of &Privé HD’s universally known visual identity.
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Client Zee Entertainment
Agency The Glitch WPP Delhi
Creatives Gayatri Gajare, Anubhuti Mitra
Account Manager Manika Saran
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Art direction, Logo Design, Key Visual